Michela Patrizi | Ricerc@Sapienza

Pubblicazioni

Titolo	Pubblicato in	Anno
Psychological discomfort during the brand experience in VR-based metaverses: The role of brand attitude ex ante	Proceedings of the International Conference Marketing Trends 2024	2024
Made in Italy values “meet” sustainability: The E. Marinella case	Proceedings of the International Conference Marketing Trends 2024	2024
Lights and Shadows of Consumer Experience in the VR-Based Metaverse: An Exploratory Study	Advances in Digital Marketing and eCommerce, Fifth International Conference, 2024	2024
Resident perspectives unveiled: The role of a sustainable destination image in shaping pro-sustainable responses	JOURNAL OF RETAILING AND CONSUMER SERVICES	2024
User engagement with the VR-based metaverse in the brand experience: A consumer perspective	SINERGIE	2024
What employers want: The “must-have” soft skills for entering the labor market	SINERGIE	2024
Delving into sustainability and Made in Italy fashion brands: Perspectives from Generation Z	Management of sustainability and well-being for individuals and society	2024
Meccanismi, caratteristiche e comunicazione dei negative brand	NEGATIVE BRAND E STRATEGIE DI COMUNICAZIONE. FENOMENOLOGIA DEI MAFIA BRANDS	2024
“Being” with the brand in the metaverse: Strengthening brand anthropomorphism to foster brand love	JOURNAL OF RETAILING AND CONSUMER SERVICES	2024
Inclusive branding approaches: a conceptual framework	Brands and Purpose in a changing era	2024
Deepening branding opportunities in VR-based metaverses. A qualitative study	Advances in digital marketing and ecommerce. Fourth international conference, 2023.	2023
COMPETENZE SOFT IL GAP DA COLMARE PER INSERIRE I NEOLAUREATI NEL MONDO DEL LAVORO	SVILUPPO & ORGANIZZAZIONE	2023
SOS soft skills. Come migliorare il capitale umano di domani	STRATEGIE E GOVERNO DELL'IMPRESA, Scritti in onore di Pietro Genco	2023
How Does Generation Z Relate to Brands Through Vocal Dialogue? Four-Types Relationships in the Field of Voice Assistants	MICRO & MACRO MARKETING	2023
The resistance toward COVID-19 contact tracing apps: A study of psychological reactance among young adults in Italy	HEALTH POLICY	2023
Exploring young adults’ unwillingness to adopt COVID-19 contact tracing apps: A mixed-method study	SINERGIE	2023
Virtual reality engagement ed esperienza di marca nel metaverso	Rediscovering local roots and interactions in management	2023
Hey Google, I trust you! The consequences of brand anthropomorphism in voice-based artificial intelligence contexts	JOURNAL OF RETAILING AND CONSUMER SERVICES	2023
Grom, la meraviglia del gelato, in Italia e nel mondo	Marketing internazionale. Strategie, principi e applicazioni.	2022
Innovazione nel branding e assistenti vocali. Dare voce e umanità alla marca.		2022

ERC

SH1_11
SH3_13

Interessi di ricerca

Marketing; Digital Marketing; Artificial Intelligence and Marketing; Innovation Management; Brand Strategy

Keywords

marketing

branding

Digital innovation

Artificial Intelligence (AI)