Genni Perlangeli | Ricerc@Sapienza

Pubblicazioni

Titolo	Pubblicato in	Anno
Strategic communication: CSR aspects in Industry 4.0 – case study of IKEA in the Millennials	The role of Digital Transformation in customer journey case study Zara	2023
The platformization of cultural industries	ENCATC	2023
Branding in sustainability	INTERNATIONAL JOURNAL OF MARKETING STUDIES	2022
The role of Digital Transformation in customer journey case study Zara	The role of Digital Transformation in customer journey case study Zara	2022
Roaring seniors go on a cruise: applications of intelligent automation to boomers’ tourist experience	Turismo: verso una ripresa responsabile – Strategie, rischi, opportunità	2022
Employee Generativity and Company Purpose a theoretical model of their impact on Brand Advocacy	SIM CONFERENCE 2022	2022
The Industry 4.0, the Corporate Social Responsibility and the Impacts of Brand in the Digital Transformation	INTERNATIONAL JOURNAL OF MARKETING STUDIES	2021
The Industry 4.0, the Corporate Social Responsibility and the Impacts of Brand in the Digital Transformation	The Industry 4.0, the Corporate Social Responsibility and the Impacts of Brand in the Digital Transformation	2021