Sara Boccalini | Ricerc@Sapienza

Pubblicazioni

Titolo	Pubblicato in	Anno
Enhancing eudaimonic well-being through brand experiences in the VR-based metaverse: implications for brand-self connection and brand love	THE JOURNAL OF PRODUCT & BRAND MANAGEMENT	2025
Antropomorfismo di marca nel metaverso	L’evoluzione del branding nell’era digitale. La nascita del Social Purpose Brand	2025
Cognitive pathways in VR-based metaverse brand experiences: Enhancing consumer brand engagement through perceived absorption	Proceedings of International Marketing Trends Conference 23-25 January 2025, Venice	2025
Psychological discomfort during the brand experience in VR-based metaverses: The role of brand attitude ex ante	Proceedings of the International Conference Marketing Trends 2024	2024
Made in Italy values “meet” sustainability: The E. Marinella case	Proceedings of the International Conference Marketing Trends 2024	2024
Lights and Shadows of Consumer Experience in the VR-Based Metaverse: An Exploratory Study	Advances in Digital Marketing and eCommerce, Fifth International Conference, 2024	2024
User engagement with the VR-based metaverse in the brand experience: A consumer perspective	SINERGIE	2024
Delving into sustainability and Made in Italy fashion brands: Perspectives from Generation Z	Management of sustainability and well-being for individuals and society	2024
“Being” with the brand in the metaverse: Strengthening brand anthropomorphism to foster brand love	JOURNAL OF RETAILING AND CONSUMER SERVICES	2024
Deepening branding opportunities in VR-based metaverses. A qualitative study	Advances in digital marketing and ecommerce. Fourth international conference, 2023.	2023
Virtual reality engagement ed esperienza di marca nel metaverso	Rediscovering local roots and interactions in management	2023