Ricerc@Sapienza

Previous studies have shown that individuals with heroin and cocaine addiction prefer to use these drugs in distinct settings: mostly at home in the case of heroin and mostly outside the home in the case of cocaine. Here we investigated whether the context would modulate the affective and neural responses to these drugs in a similar way. First, we used a novel emotional task to assess the affective state produced by heroin or cocaine in different settings, based on the recollections of male and female drug users.

Nel noto volume L’errore di Cartesio. Emozione, ragione e cervello umano (1994) il neurologo Antonio Damasio sostiene che gli sforzi moderni di analisi della cognizione e delle emozioni in termini neurobiologici sono stati ostacolati dalla persistente influenza del ‘dualismo cartesiano’ in Psicologia. Descartes, tuttavia, non ha mai considerato la sfera cognitiva e quella emotiva come indipendenti dalle funzioni organiche e cerebrali.

Neuro-marketing (neuroscience applied to marketing aims) has been already used for evaluating consumers’ preferences within the food and agricultural sector (Cherubino et al., 2017), in food tasting and olfaction experiments (Di Flumeri et al., 2016, 2017), as well as in the wine tasting (Horska E., et al, 2016). Aim of this pilot study is to investigate whether or not the sense of olfaction represents a statistically significant variable in the experience of wine tasting.

Investment decisions are largely based on the information investors received from the target firm. Thaler introduced the hedonic editing framework, in which suggests that integration/segregation of information influence individual's perceived value. Meanwhile, when evaluating the evidence and information in a sequence, order effect and biases have been found to have an impact in various areas. In this research, the influence of the Organization of Information (Integration vs. Segregation) and the Sequence of Information (Negative-Positive order vs.

Tobacco constitutes a global emergency with totally preventable millions of deaths per year and smoking-related illnesses. Public service announcements (PSAs) are the main tool against smoking and by now their efficacy is still assessed through questionnaires and metrics, only months after their circulation.