Social Representations; brand identity; brand image; destination@-branding; European Capitals.
As part of the wider research program initiated by de Rosa in the 1980s (cfr inter alia: de Rosa,
1995, 1997, 2013; de Rosa, Antonelli & Calogero, 1995) on “Place-identity and Social
Representations of European Capitals in First Visitors of Six Different Nationalities”, this
contribution is included in the "field studies", with particular reference to the data collection carried
out in 2014 in the city of Paris, focusing some aspects of the follow-up/extension of the research