Ricerc@Sapienza

Despite the broad attention, both political and academic, to the theme of "Natural Capital", in our country a real economy based on it has never existed. Even today, the fundamental elements remain unclear: products/services to be offered, information flows, rules governing the territory, market transmission models, economic values at stake, assets identification and protection methods, transaction and value remuneration models for various public and private stakeholders, etc.
Nevertheless, in Italy a "Natural Capital Economy" already exists, thanks to the extraordinary evocative capacity of our cultural heritage, which includes a broader concept of natural capital, and to the versatile creativity of the operators, who act in the sector. However, it is necessary to go beyond the environmental economics typically promoted by the public decision makers, and to define a sort of "theatrical scenography" of the natural heritage, making visitors able to be attracted by emotional experiences in which they can identify and mirror themselves. In this scenario, by carefully reading the contemporary panorama of the demand for services and cultural experiences, the project aims at tracing in all its aspects a new model of governance and enhancement of Natural Capital and to define methodologies and tools that allow a complete and sustainable economic and social development of it. In this framework, the present proposal consists of a multidisciplinary project that, as such, requires the collaboration of different scientific fields. In particular, the interdepartmental project will be developed by experts in the following fields of study: design (in its components of Strategy, Services, Communication, Exhibit); territorial planning and management; governance, management; statistics; economic-financial analyses; stochastic analyses and forms of insurance coverage.