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Application of Neuro-Marketing techniques to the wine tasting experience

pubblicato su: Conference Readings/ Books of Proceedings of the 11th Annual Conference of the EuroMed Academy of Business, "Research Advancements in National and Global Business Theory and Practice" - 2018

Caratu' Myriam, Cherubino Patrizia, Mattiacci Alberto

CATALOGO IRIS SAPIENZA

Anno

2018 (1) Apply 2018 filter

Tipo pubblicazione

04 Pubblicazione in atti di convegno (1) Apply 04 Pubblicazione in atti di convegno filter

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Book

Conference Readings/ Books of Proceedings of the 11th Annual Conference of the EuroMed Academy of Business, "Research Advancements in National and Global Business Theory and Practice" (1) Apply Conference Readings/ Books of Proceedings of the 11th Annual Conference of the EuroMed Academy of Business, "Research Advancements in National and Global Business Theory and Practice" filter

Keywords

(-) Remove aroma filter aroma
(-) Remove product experience filter product experience
emotion (1) Apply emotion filter
neuro-marketing (1) Apply neuro-marketing filter
pleasantness (1) Apply pleasantness filter
Wine (1) Apply Wine filter

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