Maria Vernuccio

Pubblicazioni

Titolo Pubblicato in Anno
Hey Google, I trust you! The consequences of brand anthropomorphism in voice-based artificial intelligence contexts JOURNAL OF RETAILING AND CONSUMER SERVICES 2023
Innovazione nel branding e assistenti vocali. Dare voce e umanità alla marca. 2022
Il “nuovo” Chief Marketing Officer: come evolve il ruolo nell’era della trasformazione digitale del marketing? NEXT GENERATION MARKETING People, Planet, Place: cooperation & shared value for a new era of critical marketing 2022
The perceptual antecedents of brand anthropomorphism in the name‑brand voice assistant context JOURNAL OF BRAND MANAGEMENT 2022
Challenges in Marketing Communications during the COVID-19 Pandemic: insights from Tourism and Hospitality Managers TOURISM 2022
“Ok, Google!” are my data safe? The mediated effect of perceived privacy risk on brand trust Proceedings of 20th International Marketing Trends Conference 2021 Venice, ed. Jean-Claude Andreani and Umberto Collesei, Paris-Venice Marketing Trends Association 2021
Managerial and Organizational Perspectives on Online-Offline Integration within Integrated Marketing Communication: Toward a Holistic Conceptual Framework INTERNATIONAL JOURNAL OF ADVERTISING 2021
Interacting with voice-based artificial intelligence technologies: user perceptions of the dark side and the bright side Proceedings of the European Marketing Academy, 50th 2021
Benefici e rischi nell’interazione con gli assistenti vocali. Un’indagine esplorativa in Italia Leveraging intersections in management theory and practice. Extended Abstracts. 2021
“Hey, voice assistant!” How do users perceive you? An exploratory study SINERGIE 2021
Talking to Voice Assistants: Exploring Negative and Positive Users’ Perceptions Advances in Digital Marketing and eCommerce. Second International Conference, 2021 2021
Gli strumenti della comunicazione di marketing Marketing. Il management orientato al mercato 2021
Gli obiettivi e le metriche Marketing. Il management orientato al mercato 2021
Who Is a Digital Agency? Delving into the Value Proposition Digital Marketing & eCommerce Conference 2021
Non chiamatele solo agenzie digitali! Un’analisi empirica sui “nuovi attori” della comunicazione Leveraging intersections in management theory and practice 2021
Delving into brand anthropomorphisation strategies in the experiential context of name-brand voice assistants JOURNAL OF CONSUMER BEHAVIOUR 2021
The failure of COVID-19 contact tracing apps: A psychological reactance theoretical perspective Proceedings of the European Marketing Academy 2021
Brand anthropomorphisation and brand voice: the role of the name-brand voice assistant Advances in Digital Marketing and eCommerce 2020
In-store technologies e millennials italiani: quale impatto sull’esperienza nel punto vendita e sulla fedeltà all’insegna? Contributi in onore di Gaetano Maria Golinelli 2020
Gli assistenti vocali agli occhi dei millennials: un’indagine esplorativa Grand challenges: companies and universities working for a better society. Extended Abstract 2020

ERC

  • SH1_10
  • SH1_11

Interessi di ricerca

Digital and Social Media Marketing, Branding, Corporate and Marketing communication, Artificial intelligence and Marketing

Keywords

Integrated Marketing Communication
digital revolution
Brand communication management
marketing
Artificial Intelligence (AI)
Social Media Strategy
brand identity
Brand personality
Brand Equity
brand image
consumer-brand engagement
consumer behaviour

Progetti di Ricerca

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