Maria Vernuccio | Ricerc@Sapienza

Pubblicazioni

Titolo	Pubblicato in	Anno
Creative crowdsourcing e dinamiche relazionali nella comunicazione di marketing. Il caso del network di Zooppa	Management in a Digital World. Decisions, Production, CommunicationSINERGIE	2016
Rivoluzione digitale versus evoluzione del branding	Marketing & Retail nei mercati che cambiano	2016
Consumer-brand engagement. Delving into the managerial perspectives	Marketing in the age of data	2016
Online and offline integration in marketing communication. Delving into the business perspective	Collaboration in research	2015
Strategic and organisational challenges in the integrated marketing communication paradigm shift: A holistic vision	EUROPEAN MANAGEMENT JOURNAL	2015
Antecendents of brand love in online network-based communities. A social identity perspective	THE JOURNAL OF PRODUCT & BRAND MANAGEMENT	2015
Le imprese e il social commerce: opportunità e sfide manageriali	MERCATI E COMPETITIVITÀ	2015

Digital and Social Media Marketing, Branding, Corporate and Marketing communication, Artificial intelligence and Marketing

Integrated Marketing Communication

digital revolution

Brand communication management

marketing

Artificial Intelligence (AI)

Social Media Strategy

brand identity

Brand personality

Brand Equity

brand image

consumer-brand engagement

consumer behaviour