| Titolo |
Pubblicato in |
Anno |
| Consumer Reactions to Generative AI: An Exploratory Study Using Neuroscientific Techniques |
Advances in Digital Marketing and eCommerce |
2024 |
| Time-dependent analysis of human neurophysiological activities during an ecological olfactory experience |
BRAIN SCIENCES |
2023 |
| What Is behind In-Stream Advertising on YouTube? A Remote Neuromarketing Study employing Eye-Tracking and Facial Coding techniques |
BRAIN SCIENCES |
2023 |
| Esports and Visual Attention: Evaluating In-Game Advertising through Eye-Tracking during the Game Viewing Experience |
BRAIN SCIENCES |
2022 |
| Is a celebrity testimonial always successful? A study on the impact of advertising with celebrity testimonials using neuroscientific techniques |
SIM Conference Proceedings, 2022 |
2022 |
| NeuroDante: Poetry Mentally Engages More Experts but Moves More Non-Experts, and for Both the Cerebral Approach Tendency Goes Hand in Hand with the Cerebral Effort |
BRAIN SCIENCES |
2021 |
| Forefront Users’ Experience Evaluation by Employing Together Virtual Reality and Electroencephalography: A Case Study on Cognitive Effects of Scents |
BRAIN SCIENCES |
2021 |
| Smoke signals: A study of the neurophysiological reaction of smokers and non-smokers to smoking cues inserted into antismoking public service announcements |
INTERNATIONAL JOURNAL OF PSYCHOPHYSIOLOGY |
2021 |
| The sample size matters: to what extent the participant reduction affects the outcomes of a neuroscientific research. A case-study in neuromarketing field |
SENSORS |
2021 |
| Measuring the emotional and cognitive consumers’ responses during interaction with marketing stimuli |
Decision-Making in Management |
2021 |
| Message framing, non-conscious perception and effectiveness in non-profit advertising. Contribution by neuromarketing research |
INTERNATIONAL REVIEW ON PUBLIC AND NONPROFIT MARKETING |
2021 |
| Taste responses to chocolate pudding with different sucrose concentrations through physiological and explicit self-reported measures |
FOODS |
2021 |
| Measuring Neurophysiological Signals, Fixations and Self-report Data for Product Placement Effectiveness Assessment in Music Videos |
Nermend K., Łatuszyńska M. (eds) Experimental and Quantitative Methods in Contemporary Economics. CMEE 2018. Springer Proceedings in Business and Economics. |
2020 |
| La mente del consumatore: Guida applicata al neuromarketing e alla consumer neuroscience |
|
2020 |
| Brain Response to Antismoking PSA, an EEG Study |
INTERNATIONAL JOURNAL OF BIOELECTROMAGNETISM |
2020 |
| Antismoking campaigns’ perception and gender differences: a comparison among EEG Indices |
COMPUTATIONAL INTELLIGENCE AND NEUROSCIENCE |
2019 |
| Consumer behaviour through the eyes of neurophysiological measures: state-of-the-art and future trends |
COMPUTATIONAL INTELLIGENCE AND NEUROSCIENCE |
2019 |
| Application of Neuro-Marketing techniques to the wine tasting experience |
Conference Readings/ Books of Proceedings of the 11th Annual Conference of the EuroMed Academy of Business, "Research Advancements in National and Global Business Theory and Practice" |
2018 |
| Neurophysiological Measures of the Perception of Antismoking Public Service Announcements Among Young Population |
FRONTIERS IN HUMAN NEUROSCIENCE |
2018 |
| Neurophysiological Responses to Different Product Experiences |
COMPUTATIONAL INTELLIGENCE AND NEUROSCIENCE |
2018 |
