Patrizia Cherubino | Ricerc@Sapienza

Pubblicazioni

Titolo	Pubblicato in	Anno
Consumer Reactions to Generative AI: An Exploratory Study Using Neuroscientific Techniques	Advances in Digital Marketing and eCommerce	2024
Time-dependent analysis of human neurophysiological activities during an ecological olfactory experience	BRAIN SCIENCES	2023
What Is behind In-Stream Advertising on YouTube? A Remote Neuromarketing Study employing Eye-Tracking and Facial Coding techniques	BRAIN SCIENCES	2023
Esports and Visual Attention: Evaluating In-Game Advertising through Eye-Tracking during the Game Viewing Experience	BRAIN SCIENCES	2022
Is a celebrity testimonial always successful? A study on the impact of advertising with celebrity testimonials using neuroscientific techniques	SIM Conference Proceedings, 2022	2022
NeuroDante: Poetry Mentally Engages More Experts but Moves More Non-Experts, and for Both the Cerebral Approach Tendency Goes Hand in Hand with the Cerebral Effort	BRAIN SCIENCES	2021
Forefront Users’ Experience Evaluation by Employing Together Virtual Reality and Electroencephalography: A Case Study on Cognitive Effects of Scents	BRAIN SCIENCES	2021
Smoke signals: A study of the neurophysiological reaction of smokers and non-smokers to smoking cues inserted into antismoking public service announcements	INTERNATIONAL JOURNAL OF PSYCHOPHYSIOLOGY	2021
The sample size matters: to what extent the participant reduction affects the outcomes of a neuroscientific research. A case-study in neuromarketing field	SENSORS	2021
Measuring the emotional and cognitive consumers’ responses during interaction with marketing stimuli	Decision-Making in Management	2021
Message framing, non-conscious perception and effectiveness in non-profit advertising. Contribution by neuromarketing research	INTERNATIONAL REVIEW ON PUBLIC AND NONPROFIT MARKETING	2021
Taste responses to chocolate pudding with different sucrose concentrations through physiological and explicit self-reported measures	FOODS	2021
Measuring Neurophysiological Signals, Fixations and Self-report Data for Product Placement Effectiveness Assessment in Music Videos	Nermend K., Łatuszyńska M. (eds) Experimental and Quantitative Methods in Contemporary Economics. CMEE 2018. Springer Proceedings in Business and Economics.	2020
La mente del consumatore: Guida applicata al neuromarketing e alla consumer neuroscience		2020
Brain Response to Antismoking PSA, an EEG Study	INTERNATIONAL JOURNAL OF BIOELECTROMAGNETISM	2020
Antismoking campaigns’ perception and gender differences: a comparison among EEG Indices	COMPUTATIONAL INTELLIGENCE AND NEUROSCIENCE	2019
Consumer behaviour through the eyes of neurophysiological measures: state-of-the-art and future trends	COMPUTATIONAL INTELLIGENCE AND NEUROSCIENCE	2019
Application of Neuro-Marketing techniques to the wine tasting experience	Conference Readings/ Books of Proceedings of the 11th Annual Conference of the EuroMed Academy of Business, "Research Advancements in National and Global Business Theory and Practice"	2018
Neurophysiological Measures of the Perception of Antismoking Public Service Announcements Among Young Population	FRONTIERS IN HUMAN NEUROSCIENCE	2018
Neurophysiological Responses to Different Product Experiences	COMPUTATIONAL INTELLIGENCE AND NEUROSCIENCE	2018

Gruppi di ricerca

NEUROSCIENCE FOR AVIATION, AEROSPACE, DEFENCE AND HEALTH