Alberto Mattiacci

Pubblicazioni

Titolo Pubblicato in Anno
Understanding blockchain’s influence on brand management: the blockchain branding model THE JOURNAL OF PRODUCT & BRAND MANAGEMENT 2025
Aging Like Fine Wine: The Evolution of Digital Marketing communication through Archetypal Wine Brand Storytelling (AWBS) Proceedings of International Marketing Trends Conference 23-25 January 2025, Venice 2025
The impact of generative AI: a multi-case study analysis of enhancing well-being along the customer journey Proceedings of the International Conference Marketing Trends 2024
Traditional agencies on bridges: How is digital transformation changing business models? THE JOURNAL OF MANAGEMENT AND GOVERNANCE 2024
Consumer Reactions to Generative AI: An Exploratory Study Using Neuroscientific Techniques Advances in Digital Marketing and eCommerce 2024
Lusso, sostenibilità e ‘Made In’ nella comunicazione di marketing dei prodotti sostenibili. Un’analisi qualitativa esplorativa sulle B Corp italiane Brands and Purpose in a changing era 2024
Digital immortality. The emerging business of AI-based posthumous consumer services Brands and Purpose in a changing era 2024
Understanding sustainability paradoxes in event design and management: Insights from Italian event organizers Brands and Purpose in a changing era 2024
Is the influencer an effective tool for sustainability communication? An empirical study in the field of made-in-Italy fashion Brands and Purpose in a changing era 2024
AI-Powered Marketing Communication: Exploring Strategies in the Luxury Furniture Industry Management of sustainability and well-being for individuals and society _Conference Proceedings 2024
La Magnifica Nicchia ASPENIA 2023
Fra Prodotto e Mercato I valori della marca nel Sangiovese 2023
Un New Normal per il vino italiano Fra Prodotto e Mercato I valori della marca nel Sangiovese 2023
La marca: cronaca di un breve viaggio esplorativo Fra Prodotto e Mercato I valori della marca nel Sangiovese 2023
Applying blockchain to quality food products: a marketing perspective BRITISH FOOD JOURNAL 2023
Sustainability Speak: A Deep Dive into Corporate Communication Practices 2023
The role of Geographical Indications in the European Union. A systematic literature review MICRO & MACRO MARKETING 2022
Consumer self-concept in the cyberspace: how digitization has shaped the way we self-disclose to others JOURNAL OF STRATEGIC MARKETING 2022
A la guerre comme a la guerre. Capire il brand per l'employer branding Ridisegnare il lavoro 2022
Don't Look Up! Impariamo a volare alto Casi di MArketing Vol. XVI 2022

ERC

  • SH1_10

Interessi di ricerca

Marketing

Business Communication

Strategie

WIne Business

Futures Studies

Consumer Behaviour

Progetti di Ricerca

Gruppi di ricerca

Osservatorio sull'Industria e gli Eventi Musicali

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