Alberto Mattiacci | Ricerc@Sapienza

Pubblicazioni

Titolo	Pubblicato in	Anno
Understanding blockchain’s influence on brand management: the blockchain branding model	THE JOURNAL OF PRODUCT & BRAND MANAGEMENT	2025
Aging Like Fine Wine: The Evolution of Digital Marketing communication through Archetypal Wine Brand Storytelling (AWBS)	Proceedings of International Marketing Trends Conference 23-25 January 2025, Venice	2025
The impact of generative AI: a multi-case study analysis of enhancing well-being along the customer journey	Proceedings of the International Conference Marketing Trends	2024
Traditional agencies on bridges: How is digital transformation changing business models?	THE JOURNAL OF MANAGEMENT AND GOVERNANCE	2024
Consumer Reactions to Generative AI: An Exploratory Study Using Neuroscientific Techniques	Advances in Digital Marketing and eCommerce	2024
Lusso, sostenibilità e ‘Made In’ nella comunicazione di marketing dei prodotti sostenibili. Un’analisi qualitativa esplorativa sulle B Corp italiane	Brands and Purpose in a changing era	2024
Digital immortality. The emerging business of AI-based posthumous consumer services	Brands and Purpose in a changing era	2024
Understanding sustainability paradoxes in event design and management: Insights from Italian event organizers	Brands and Purpose in a changing era	2024
Is the influencer an effective tool for sustainability communication? An empirical study in the field of made-in-Italy fashion	Brands and Purpose in a changing era	2024
AI-Powered Marketing Communication: Exploring Strategies in the Luxury Furniture Industry	Management of sustainability and well-being for individuals and society _Conference Proceedings	2024
La Magnifica Nicchia	ASPENIA	2023
Fra Prodotto e Mercato I valori della marca nel Sangiovese		2023
Un New Normal per il vino italiano	Fra Prodotto e Mercato I valori della marca nel Sangiovese	2023
La marca: cronaca di un breve viaggio esplorativo	Fra Prodotto e Mercato I valori della marca nel Sangiovese	2023
Applying blockchain to quality food products: a marketing perspective	BRITISH FOOD JOURNAL	2023
Sustainability Speak: A Deep Dive into Corporate Communication Practices		2023
The role of Geographical Indications in the European Union. A systematic literature review	MICRO & MACRO MARKETING	2022
Consumer self-concept in the cyberspace: how digitization has shaped the way we self-disclose to others	JOURNAL OF STRATEGIC MARKETING	2022
A la guerre comme a la guerre. Capire il brand per l'employer branding	Ridisegnare il lavoro	2022
Don't Look Up! Impariamo a volare alto	Casi di MArketing Vol. XVI	2022

Progetti di Ricerca

I CONSUMI DELLE FAMIGLIE ITALIANE NELLO SCENARIO DISCONTINUO DEL SECONDO MILLENNIO Quali implicazioni per le policy di marketing?

Gruppi di ricerca

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