Pubblicazioni

Brand Anthropomorphization on Social Media: The Role of Human Tone of Voice

2024 - Advances in Digital Marketing and eCommerce. Fifth International Conference, 2024
Ceccotti, F.; Vernuccio, M.; Torti, F.

Delving into sustainability and Made in Italy fashion brands: Perspectives from Generation Z

2024 - Management of sustainability and well-being for individuals and society
Ceccotti, Federica; Boccalini, Sara; Patrizi, Michela; Vernuccio, Maria; Pastore, Alberto

© Università degli Studi di Roma "La Sapienza" - Piazzale Aldo Moro 5, 00185 Roma