Intelligenza Artificiale e Consumer Behaviour: rischi e benefici percepiti dai consumatori nell'interazione con un assistente vocale. Un'indagine esplorativa.
cun id:
1292
MARKETING
Consumatore e tecnologie dell'intelligenza artificiale abilitate dalla voce. Una ricerca causale sull'antropomorfismo della marca.
The Embeddedness of Social Links In The Era Of Online Intelligent Agents
The pharmaceutical e-commerce development through retail digitalization and new management models
Sustainability promotion among millennials and Generation Z: how to promote and communicate sustainability by marketing green products through packaging design. A neuromarketing research
Risk and benefits in interactions with voice assistants. A multi-method study across generations