| Titolo |
Pubblicato in |
Anno |
| Creating harmony through a plethora of interests, resources and actors: the challenging task of orchestrating the service ecosystem |
JOURNAL OF SERVICE THEORY AND PRACTICE |
2022 |
| Grom, la meraviglia del gelato, in Italia e nel mondo |
Marketing internazionale. Strategie, principi e applicazioni. |
2022 |
| The perceptual antecedents of brand anthropomorphism in the name‑brand voice assistant context |
JOURNAL OF BRAND MANAGEMENT |
2022 |
| Climate Change threats, needs frustration, and consumer responses: An exploratory study |
Conference Proceedings Sinergie-SIMA |
2022 |
| Conoscenza, cultura e consapevolezza |
Un'autentica esperienza di libertà. La fondazione Giulio Pastore (1971-2021) |
2022 |
| “Ok, Google!” are my data safe? The mediated effect of perceived privacy risk on brand trust |
Proceedings of 20th International Marketing Trends Conference 2021 Venice, ed. Jean-Claude Andreani and Umberto Collesei, Paris-Venice Marketing Trends Association |
2021 |
| Managerial and Organizational Perspectives on Online-Offline Integration within Integrated Marketing Communication: Toward a Holistic Conceptual Framework |
INTERNATIONAL JOURNAL OF ADVERTISING |
2021 |
| Interacting with voice-based artificial intelligence technologies: user perceptions of the dark side and the bright side |
Proceedings of the European Marketing Academy, 50th |
2021 |
| Benefici e rischi nell’interazione con gli assistenti vocali. Un’indagine esplorativa in Italia |
Leveraging intersections in management theory and practice. Extended Abstracts. |
2021 |
| “Hey, voice assistant!” How do users perceive you? An exploratory study |
SINERGIE |
2021 |
| Talking to Voice Assistants: Exploring Negative and Positive Users’ Perceptions |
Advances in Digital Marketing and eCommerce. Second International Conference, 2021 |
2021 |
| Gli strumenti della comunicazione di marketing |
Marketing. Il management orientato al mercato |
2021 |
| Gli obiettivi e le metriche |
Marketing. Il management orientato al mercato |
2021 |
| Delving into brand anthropomorphisation strategies in the experiential context of name-brand voice assistants |
JOURNAL OF CONSUMER BEHAVIOUR |
2021 |
| Marketing Il management orientato al mercato |
|
2021 |
| The failure of COVID-19 contact tracing apps: A psychological reactance theoretical perspective |
Proceedings of the European Marketing Academy |
2021 |
| Sustainable business management |
|
2021 |
| Quando la sostenibilità entra nell'anima del brand. Il caso Findus |
HARVARD BUSINESS REVIEW ITALIA |
2021 |
| Brand anthropomorphisation and brand voice: the role of the name-brand voice assistant |
Advances in Digital Marketing and eCommerce |
2020 |
| In-store technologies e millennials italiani: quale impatto sull’esperienza nel punto vendita e sulla fedeltà all’insegna? |
Contributi in onore di Gaetano Maria Golinelli |
2020 |
