Alberto Pastore

Pubblicazioni

Titolo Pubblicato in Anno
Creating harmony through a plethora of interests, resources and actors: the challenging task of orchestrating the service ecosystem JOURNAL OF SERVICE THEORY AND PRACTICE 2022
Grom, la meraviglia del gelato, in Italia e nel mondo Marketing internazionale. Strategie, principi e applicazioni. 2022
The perceptual antecedents of brand anthropomorphism in the name‑brand voice assistant context JOURNAL OF BRAND MANAGEMENT 2022
Climate Change threats, needs frustration, and consumer responses: An exploratory study Conference Proceedings Sinergie-SIMA 2022
Conoscenza, cultura e consapevolezza Un'autentica esperienza di libertà. La fondazione Giulio Pastore (1971-2021) 2022
“Ok, Google!” are my data safe? The mediated effect of perceived privacy risk on brand trust Proceedings of 20th International Marketing Trends Conference 2021 Venice, ed. Jean-Claude Andreani and Umberto Collesei, Paris-Venice Marketing Trends Association 2021
Managerial and Organizational Perspectives on Online-Offline Integration within Integrated Marketing Communication: Toward a Holistic Conceptual Framework INTERNATIONAL JOURNAL OF ADVERTISING 2021
Interacting with voice-based artificial intelligence technologies: user perceptions of the dark side and the bright side Proceedings of the European Marketing Academy, 50th 2021
Benefici e rischi nell’interazione con gli assistenti vocali. Un’indagine esplorativa in Italia Leveraging intersections in management theory and practice. Extended Abstracts. 2021
“Hey, voice assistant!” How do users perceive you? An exploratory study SINERGIE 2021
Talking to Voice Assistants: Exploring Negative and Positive Users’ Perceptions Advances in Digital Marketing and eCommerce. Second International Conference, 2021 2021
Gli strumenti della comunicazione di marketing Marketing. Il management orientato al mercato 2021
Gli obiettivi e le metriche Marketing. Il management orientato al mercato 2021
Delving into brand anthropomorphisation strategies in the experiential context of name-brand voice assistants JOURNAL OF CONSUMER BEHAVIOUR 2021
Marketing Il management orientato al mercato 2021
The failure of COVID-19 contact tracing apps: A psychological reactance theoretical perspective Proceedings of the European Marketing Academy 2021
Sustainable business management 2021
Quando la sostenibilità entra nell'anima del brand. Il caso Findus HARVARD BUSINESS REVIEW ITALIA 2021
Brand anthropomorphisation and brand voice: the role of the name-brand voice assistant Advances in Digital Marketing and eCommerce 2020
In-store technologies e millennials italiani: quale impatto sull’esperienza nel punto vendita e sulla fedeltà all’insegna? Contributi in onore di Gaetano Maria Golinelli 2020

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