Titolo | Pubblicato in | Anno |
---|---|---|
Online and offline integration in marketing communication. Delving into the business perspective | Collaboration in research | 2015 |
Antecendents of brand love in online network-based communities. A social identity perspective | THE JOURNAL OF PRODUCT & BRAND MANAGEMENT | 2015 |
Le imprese e il social commerce: opportunità e sfide manageriali | MERCATI E COMPETITIVITÀ | 2015 |
A summated rating scale for measuring city image | CITIES | 2015 |
Why environmentally conscious consumers do not purchase green products: A cognitive mapping approach | QUALITATIVE MARKET RESEARCH JOURNAL | 2015 |
Pirate or subscriber? An exploratory study on italian consumers' music habits | SINERGIE | 2015 |
© Università degli Studi di Roma "La Sapienza" - Piazzale Aldo Moro 5, 00185 Roma