Pubblicazioni

Storytelling, narrative thinking and metaverse

2025 -

Natalini, Alessandra; Aruta, Luigi; Orecchio, Fabio

Michelangelo Effect in Virtual Sculpturing: Prospective for Motor Neurorehabilitation in the Metaverse

2024 - JOURNAL OF COGNITION

Pascucci, Simona; Forte, Giorgia; Angelini, Elena; Marinozzi, Franco; Bini, Fabiano; Antonucci, Gabriella; Iosa, Marco; Tieri, Gaetano

Psychological discomfort during the brand experience in VR-based metaverses: The role of brand attitude ex ante

2024 - Proceedings of the International Conference Marketing Trends 2024

Boccalini, Sara; Patrizi, Michela; Vernuccio, Maria

Metaverse into Events: implications for Sustainable Development Goals

2024 - Advanced Perspectives and Trends in Digital Transformation of Firms, Networks, and Society â 2nd International Conference of the Digital Transformation Society, Naples, Italy, May 23-24, 2024

Igini, Francesca; Cafaro, Arturo; Calabrese, Mario

Lights and Shadows of Consumer Experience in the VR-Based Metaverse: An Exploratory Study

2024 - Advances in Digital Marketing and eCommerce, Fifth International Conference, 2024

Boccalini, Sara; Patrizi, Michela; Vernuccio, Maria; Pastore, Alberto

User engagement with the VR-based metaverse in the brand experience: A consumer perspective

2024 - SINERGIE

Vernuccio, Maria; Boccalini, Sara; Patrizi, Michela

Narrative in teaching-learning processes through the virtual worlds of the metaverse

2024 - FORMAZIONE & INSEGNAMENTO

Natalini, Alessandra; Orecchio, Fabio; Giuliani, Donella

Ethics and cultural background as key factors for an attractive Metaverse

2024 - COMMUNICATIONS OF THE ACM

Catarci, Tiziana; De Nicola, Giuseppina; Raffini, Daniel

Yuanyuzhou åå®å®: yesterday, today, tomorrow. Historical roots, current visions, and future dynamics of real-world integration in the Chinese governmental narrative on the Metaverse

2024 - INFORMATION, COMMUNICATION & SOCIETY

Negro, Gianluigi; Savina, Tonio

From physical to metaversal events: An exploratory study.

2023 - ITALIAN JOURNAL OF MARKETING

Piccioni, Niccolo

Digital Marketing in Cultural Heritage: An Approach to Metaverse

2023 - Cultural Marketing and Metaverse for Consumer Engagement

Carignani, Francesco; Clemente, Laura; Iodice, Gesualda; Bifulco, Francesco

Embodiment, (virtual-real) environment and digital survival: toward an intelligent educational ecosystem

2023 - GIORNALE ITALIANO DI EDUCAZIONE ALLA SALUTE, SPORT E DIDATTICA INCLUSIVA

Natalini, Alessandra; Orecchio, Fabio

Towards artificial intelligence applications in next generation cytopathology

2023 - BIOMEDICINES

Giarnieri, Enrico; Scardapane, Simone

Kick-start your scientific journey into the metaverse

2023 - KNOWLEDGE MANAGEMENT & E-LEARNING: AN INTERNATIONAL JOURNAL

Abbate, Stefano; Centobelli, Piera; Cerchione, Roberto; Oropallo, Eugenio; Riccio, Emanuela

Hybrid, Unique and Collectible Models: Toward a Semiotics of Consumption in the Metaverse

2023 - E/C

Terracciano, Bianca

Extended Reality for Smart Building Operation and Maintenance. A Review

2022 - ENERGIES

Casini, Marco

Metaverso. Un'analisi semantica della letteratura scientifica

2022 - Next Generation Marketing - People, Planet, Place: cooperation & shared value for a new era of critical marketing

Piccioni, Niccolo; Nosi, Costanza

The Arrival of the Metaverse in Neurorehabilitation: Fact, Fake or Vision?

2022 - BIOMEDICINES

CalabrÃ², Rocco Salvatore; Cerasa, Antonio; Ciancarelli, Irene; Pignolo, Loris; Tonin, Paolo; Iosa, Marco; Morone, Giovanni

How CMO are reacting to Blockchain, NFT and Metaverse: the case of SIAE - Italian Society of Authors and Editors

2022 - 2022 IEEE International Conference on Technology Management, Operations and Decisions (ICTMOD)

Nevi, Giulia; Dezi, Luca

Design in the Meta.space: A speculative investigation into the spatial perception at the virtual-analog frontier

2022 - Meta.space. Visions of Space from the Middle Ages to the Digital Age

Profaska, Justyna; Ahmed, SARA RADI SAYED ALI; Puchades, Carmen

A first bibliometric literature review on Metaverse

2022 - 2022 IEEE Technology and Engineering Management Conference (TEMSCON EUROPE)

Abbate, S.; Centobelli, P.; Cerchione, R.; Oropallo, E.; Riccio, E.